The New In-Car Entertainment Trends Shaping the Road Ahead — Futuresource Consulting

Futuresource Consulting has released its latest report, providing key insights into the rapid transformation of in-car entertainment systems. As the automotive industry embraces connectivity and software-driven solutions, tech companies are making moves to capitalise on the emerging opportunities in this dynamic market.

Software-defined vehicles shifting up a gear The automotive infotainment market is entering a new era, with vehicle manufacturers increasingly integrating advanced software solutions into their in-car systems. Futuresource notes the dominance of Google in the infotainment OS landscape, with the research firm expecting Android-based systems to be installed in over 60% of new cars sold globally by 2028. As OEMs seek to reduce development costs and accelerate time to market, third-party infotainment platforms are becoming the preferred choice, opening the door for further technological innovation.

“The automotive infotainment market is now approaching the tipping point,” says Guy Hammett, Senior Market Analyst at Futuresource Consulting. “Tech companies are poised to play a crucial role in shaping the future of in-car experiences. From the integration of AI to enhanced voice assistants, we’re seeing the birth of an entirely new ecosystem for vehicle infotainment.”

Navigating market challenges and finding growth opportunities

While economic pressures such as high-interest rates and slower-than-expected EV adoption present challenges for the broader automotive sector, infotainment remains a core focus for OEMs. That’s because car buyers increasingly expect seamless, smartphone-like experiences in their vehicles. As a result, the demand for intuitive, connected infotainment systems continues to grow.

Futuresource Consulting’s research highlights a range of innovation areas where tech companies can make an impact. AI-powered voice assistants will enable hands-free operation and enhanced safety. Health and wellness features will enable driver monitoring and aid in stress reduction. Expanded app ecosystems, with opportunities for third-party developers, will create bespoke automotive applications and experiences.

“As OEMs transition to software-defined vehicles, the demand for innovative infotainment solutions can only increase,” says Hammett. “It’s those tech companies that can deliver seamless, integrated experiences that will be perfectly positioned to capture a substantial share of this growing market.”

To learn more, visit: www.futuresource-consulting.com