Posts tagged #Pay-TV
As Third-Party Data Exits Stage Left, Programmatic Advertising Presents New Opportunities For Data Collection and Monetization Partnerships
As Third-Party Data Exits Stage Left, Programmatic Advertising Presents New Opportunities For Data Collection and Monetization Partnerships

As the final days of cookies approach, many in the advertising space—including network service providers (NSPs)—are reevaluating established well-oiled campaign strategies against the new realities of the digital landscape.

This is all occurring as digital advertising on connected TV (CTV) platforms merge with conventional linear practices to create new opportunities for collecting data, applying insights and monetizing access to consumers to develop hyper-targeted campaigns.

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Editor's PickMelissa Fisher#Third Party Data, #Digital Advertising, #RDK, #Pay-TV, #Network Service Providers