CMO — Industry Insights, Data, and Solutions For Business Leaders

95% of CMOs Believe Their Company Should Take the Lead in Solving Key Societal and Cultural Issues, Says Gartner

Gartner found that 44% of consumers report that their highest expectations of companies is for them to ensure their own policies and practices align with a cause, but only 37% of CMOs report taking that action. 24% of consumers say one of brands’ top two priorities should be donating money to cause, yet 46% of CMOs report donations as a top action taken.

Future of Work, Most PopularMelissa FisherFebruary 9, 2021Gartner, CMO, Marketing Leaders, Culture Changes

Three Steps CMOs Can Take to Boost Brand Trust in Customers, Finds Gartner

Chief marketing officers (CMOs) must focus on building trust as 57% of consumers reported they lacked trust in U.S. brands, according to a recent survey by Gartner, Inc. In the midst of dire loss of trust, marketing leaders hope to differentiate themselves by improving brand trust.

Most PopularMelissa FisherDecember 3, 2020CMO, Brand trust, Marketing Leaders, Customer experience