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Advanced HDR by Technicolor Enables 2024 UEFA Championship’s French Broadcast in High Dynamic Range

The 2024 UEFA European Soccer Championship provided the stage for a groundbreaking implementation of Advanced HDR by Technicolor, marking a major milestone in modern sports broadcasting. French broadcaster M6, in collaboration with key technology partners, demonstrated the potential of Advanced HDR technology to transform visual quality while addressing the operational and economic challenges of delivering HDR content at scale. In a vidcast interview for journalists conducted by BizTechReports, experts directly involved in the implementation of the HDR UEFA event broadcast gathered to provide their insights into the lessons learned.

Editor's PickLane CooperJanuary 28, 2025HDR, Advanced HDR, Live Sports, Broadcast TV, M6, Cobalt Digital, InterDigital

Media Roundtable: Advanced HDR by Technicolor Examines the State of HDR in Europe with Industry Executives

Interest in deploying high dynamic range (HDR) technologies is growing among network service providers and pay-TV operators in Europe as new HDR-capable TVs and devices enter the market, raising expectations of consumers throughout the region to receive content that takes advantage of this compelling advanced viewing experience.

This was the central conclusion of a recent media and industry analyst roundtable hosted by Advanced HDR by Technicolor that explored the state of the content creation, distribution and consumption ecosystem and shared perspectives on the adoption and integration of HDR technology across Europe.

Editor's PickLane CooperOctober 27, 2022HDR, broadcast video, Advanced HDR by Technicolor, Cobalt Digital, Ateme, BBright, InterDigital, Sinclair Broadcast Group