Latest News & Executive Interviews

Future of Work, Most Popular Guest User Future of Work, Most Popular Guest User

Shaping the Consumer of the Future: Behavior Shifts that will Outlast the Crisis

New Bain & Company research highlights eight themes for brands to consider as they define strategies for a world changed by COVID-19, which has forced potentially dramatic new directions in consumption, altering behaviors in ways that few would have imagined. Some of these trends are clearly here to stay, for others the jury is still out.

Read More
Future of Work, Most Popular Guest User Future of Work, Most Popular Guest User

Empowered Customers Have Turned The Tables On Consumer-Facing Businesses, Says Forrester

According to Forrester, consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to cater to all attributes at once. As a result, the future of B2C buying is not a shift from traditional to digital or an abandonment of self-service in favor of delivery; it is all the above.

Read More
Airrion Andrews Airrion Andrews

Global Consumer, Ad Spend on TV and Video to Reach $559 Billion in 2022: Strategy Analytics

Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022 -- an increase of $69 billion. Spend on over-the-top (OTT) video will account for 90 percent of this growth, according to Strategy Analytics’ Television & Media Strategies (TMS) report, “TV’s Transformation: A Unified TV and Video Market Perspective.”

Read More