Customer Data Platforms — Industry Insights, Data, and Solutions For Business Leaders

By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations, Says Gartner

By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to Gartner, Inc. While some organizations focused on cost optimization during the global COVID-19 pandemic, it is paramount that they incorporate the demands of a rapidly evolving privacy landscape into their business’s data strategy.

Data-driven Customer Experiences Requires More Than Infrastructure; Customer Data Platforms to Play Key Role in Effective Engagement -- Simon Data CEO Jason Davis

As organizations look for ways to deliver data-driven customer experiences, many executives have focused on building out their data infrastructure to capture, store and share the explosion of structured, unstructured and telemetry data being generated today. Infrastructure alone, however, will not be enough to develop and implement effective customer engagement strategies, according to Jason Davis, co-founder and CEO of New York-based Simon Data, in a thought leadership interview with BizTechReports.

Editor's PickStaff ReportsJanuary 23, 2020Customer Data Platforms, CDPs, Customer Experience, Simon Data, Artificial Intelligence, Internet of Things, Data Infrastructure