Customer Engagement — Industry Insights, Data, and Solutions For Business Leaders

Streaming Service Providers Seek Differentiation with Technology-enabled Engagement Strategies

While the market for digital video entertainment has never been more vibrant, the factors that created opportunities have also seeded the challenges faced by the sector today, says Serhad Doken, chief technology officer for Adeia in a podcast interview for journalists.

Editor's PickStaff ReportsDecember 6, 2023Streaming Video, Customer Engagement, churn reduction

Gartner Says B2B Sales Organizations Should Focus on Situational Buyer Insights to Improve Conversion at Each Stage of the Funnel

B2B sales organizations must take a more situationally aware approach, tuning engagement skills and tactics with empathy for, and personalization to, a prospective buyer’s current state, according to Gartner, Inc. Standardized customer engagement in today’s buying environment will only get sellers so far, even with the best methodology.

TechnologySheridan LePlattFebruary 22, 2022B2B sales, Customer Engagement

50% of Brands Will Have Failed to Unify Customer Engagement Channels by 2022, Finds Gartner

Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. To remedy this, research shows that organizations should deliver frictionless experiences to create more connected experiences for customers to further drive e-commerce.