Posts tagged Media Buying
Effective Linear and Digital Advertising in Uncertain Economy Requires Investments in Cross-Platform Integration and Accountability
Effective Linear and Digital Advertising in Uncertain Economy Requires Investments in Cross-Platform Integration and Accountability

Leaders tasked with bringing their offerings to market must urgently address a single question: How can we do more with less? The question is once again front and center as concerns about inflation and recession cloud the outlook for 2023 and beyond. The answer to this question, however, is likely to be far different today from the path pursued in past downturns, according to Walt Horstman, senior vice president of monetization with TiVo, a wholly owned subsidiary of Xperi Inc.

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Editor's PickStaff Reportsdigital advertising, Linear TV, Data Analytics, Content Monetization, Media Buying, streaming media, TV Advertising