Streaming Video — Industry Insights, Data, and Solutions For Business Leaders

The Right High Dynamic Range Strategies Can Open Doors to Cost-Effective Competitive Differentiation Among Video Streaming Providers

The highly competitive streaming video landscape is prompting executives in the over-the-top (OTT) video streaming market to explore features and capabilities that drive customer retention and greater audience engagement. High Dynamic Range (HDR) is a technology that falls into this category of emerging solutions as it gains more attention from consumers and the industry, according to Nick Mitchell, Media Solutions Consultant for InterDigital, in an interview for journalists.

Editor's PickStaff ReportsJanuary 9, 2024Streaming Video, OTT, HDR, Advanced HDR by Technicolor, CES 2024

Streaming Service Providers Seek Differentiation with Technology-enabled Engagement Strategies

While the market for digital video entertainment has never been more vibrant, the factors that created opportunities have also seeded the challenges faced by the sector today, says Serhad Doken, chief technology officer for Adeia in a podcast interview for journalists.

Editor's PickStaff ReportsDecember 6, 2023Streaming Video, Customer Engagement, churn reduction

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As pay-TV and over-the-top (OTT) streaming service providers fight to retain customers through a challenging economic cycle, effective content navigation strategies have emerged as the key to improving audience engagement to prevent subscriber churn, according to Dr. Mark Kokes, chief licensing officer for media at Adeia in an interview for journalists.