Video — Industry Insights, Data, and Solutions For Business Leaders

Global Consumer, Ad Spend on TV and Video to Reach $559 Billion in 2022: Strategy Analytics

Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022 -- an increase of $69 billion. Spend on over-the-top (OTT) video will account for 90 percent of this growth, according to Strategy Analytics’ Television & Media Strategies (TMS) report, “TV’s Transformation: A Unified TV and Video Market Perspective.”

Airrion AndrewsAugust 21, 2018Strategy Analytics, TV, Video, Ad Spend, Consumer Spend, cable TV, pay DTT, IPTV

More Than Half of U.S. Video Buyers and Renters Purchased Digital Content in 2017: NPD Group

More than half (51 percent) of consumers who are active in buying or renting video content consumed at least some digital content, which is 7 percentage points higher than last year, according to a new report from NPD Group.

$439 Billion to be Spent on Consumer Entertainment Worldwide by 2021, Futuresource Consulting Says

In 2017, global consumer expenditure on entertainment content (video, games and music) worldwide continued to climb. By 2021, this spend is set to reach $439 billion globally, a 17 percent increase from 2017, according to the latest Global Entertainment Content Outlook report from Futuresource Consulting.