Western European — Industry Insights, Data, and Solutions For Business Leaders

Strategy Analytics: Smartphone Replacement Cycle Will Shorten to 33 Months in Western Europe by 2025

According to the latest research from Strategy Analytics, the average smartphone replacement cycle in Western Europe will shorten from 40 months in 2020 to 33 months by 2025. Improving economic conditions after the Covid pandemic and cheaper 5G models will encourage European consumers to upgrade their old smartphones more often.

Nicholas CooperJanuary 15, 2021smartphone, Smartphone Upgrade, Strategy Analytics, Western European, Smartphones

Strategy Analytics: eSIM-Enabled Smartphone Shipments in Western Europe Grow by 65 Percent in 2020

According to the latest research from Strategy Analytics eSIM-enabled smartphones will capture an impressive 32 percent of all smartphones shipped in Western Europe in 2020. Apple iPhones and Samsung smartphones account for the vast majority of eSIM-enabled smartphones shipped there, while few Chinese brands currently offer the technology.

Nicholas CooperOctober 21, 2020eSim, smartphone, Western European, 2020 trends, Strategy Analytics

Component Shortages, Brexit, and Yellow Vest Movement Dampen the PC Market in 2018Q4 in EMEA, Says IDC

The Europe, Middle East, and Africa (EMEA) traditional PC market (desktops, notebooks, and workstations) came in negative in the fourth quarter of 2018, with the market declining by -5.8 percent year-over-year (YoY) and totaling 19.6 million units, according to International Data Corporation (IDC).