Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in 2021. Gartner analysts say that marketing leaders should consider these themes in their strategic planning in order to meet consumers with appropriate modes of marketing and communications.
Read MoreB2B CMOs are challenged by B2B buyers who are facing multiple layers of environmental uncertainty when they consider a major purchase, which is leading to delays or smaller deals, according to Gartner, Inc. In fact, a Gartner, Inc. survey revealed that 81% of B2B buyers already experienced moderate to high levels of environmental uncertainty, even before facing the coronavirus crisis and probable global recession.
Read MoreOverwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions, according to Gartner, Inc.
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