Vision-based interface (VBI) technologies are poised to become the next breakthrough in elevating the consumer experience across a wide range of connected devices, according to Serhad Doken, chief technology officer with San Jose-based Adeia, which invents, develops and licenses fundamental innovations that shape how people explore and experience digital entertainment.
Significant new developments in the conversion of standard dynamic range (SDR) content libraries to high dynamic range (HDR) along with the distribution of live broadcasts -- especially sports -- are opening new frontiers of opportunity for the entertainment technology industry. So say Marty Gordon, vice president of brand partnerships at Philips, and Nick Mitchell, media solutions specialist with InterDigital in a podcast interview for journalists held during the HPA 2023 Tech Retreat this week in Palm Springs Calif.
Read MoreAs the streaming and content service provider markets move past the immediate aftermath of COVID-19, which stimulated demand for over-the-top (OTT) offerings through the shelter-in-place period, the industry now faces headwinds driven by rising inflation and the prospects of a global recession.
"The OTT sector is experiencing a major wave of change as consumer attitudes and behaviors rapidly evolve in new directions. A significant pivot is taking place as we moved beyond the pandemic when a slew of new streaming service providers rushed into the market to engage directly with consumers starved for new content and experiences," says Matt McSweeney, Vice President of Sales at TiVo.
Read MoreParks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models.
Read MoreParks Associates, ahead of the third annual Future of Video conference, today\ released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.
Read MoreA new data base released by Parks Associates found that the number of hours consumers spend watching online video per week has nearly doubled from 3.6 hours in 2017 to almost 7 hours in 2020 . Dallas-based Parks said at the same time traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a subsequent decline in set-top box adoption.
Read MoreNew video research from Parks Associates reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
Read MoreThe days when a content provider could simply roll out a new over-the-top (OTT) video service and watch the customers (and cash) roll in are over, Brett Sappington, senior director of research at Parks Associates, told attendees at NAB 2018 in Las Vegas.
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