Strategy Analytics: Global Smartphone Revenues Set to Spike by 13% in 2021

Although global smartphone wholesale revenues decreased -5% YoY in 2020, as a result of the global coronavirus pandemic, it is expected to rebound strongly +13% in 2021 and continue to rise in the following years.
Global smartphone sales volume will grow + 7% YoY at 1.4 billion units, and global smartphone wholesale average selling price (ASP) will grow +6% to US$294 in 2021, resulting in smartphone wholesale revenue exceeding US$400 billion.
the ultra-premium segment (US$600 wholesale and above) will perform particularly well due to iPhone 12’s release, and to contribute to almost half of the overall wholesale revenues this year.

According to the latest research from Strategy Analytics, global smartphone wholesale revenues will increase +13% YoY in 2021, the highest revenue growth in six years. Despite the economic uncertainty and dented consumer confidence caused by the coronavirus, the market will be able to bounce back in 2021, on the back of the iPhone 12 super cycle, and the migration to 5G globally.

Boris Metodiev, Associate Director at Strategy Analytics, said, “Although global smartphone wholesale revenues decreased -5% YoY in 2020, as a result of the global coronavirus pandemic, we expect them to rebound strongly +13% in 2021 and continue to rise in the following years. Economic recovery following COVID-19 related lockdowns globally, overdue replacement of aging devices and higher component prices, as well as migration towards 5G, are all going to contribute to the revenue growth in 2021.”

Linda Sui, Senior Director at Strategy Analytics, added: “We expect global smartphone sales volume will grow + 7% YoY at 1.4 billion units, and global smartphone wholesale average selling price (ASP) will grow +6% to US$294 in 2021, resulting in smartphone wholesale revenue exceeding US$400 billion. We expect the ultra-premium segment (US$600 wholesale and above) to perform particularly well due to iPhone 12’s super cycle, and to contribute to almost half of the overall wholesale revenues this year.”

David Kerr, Senior VP at Strategy Analytics — David Kerr, Senior VP at Strategy Analytics

David Kerr, Senior VP, noted, “We expect the four largest countries of China, US, India and Japan to account for 54% of all smartphone wholesale revenues worldwide in 2021. A downside risk remains in terms of volumes and value in India and Brazil which are suffering through significant surges in COVID-19 currently. However, in general we remain modestly optimistic about both replacement sales and new customers.”

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