Posts tagged Smartphones
Strategy Analytics: Global Smartphone Revenues Set to Spike by 13% in 2021

According to the latest research from Strategy Analytics, global smartphone wholesale revenues will increase +13% YoY in 2021, the highest revenue growth in six years. Despite the economic uncertainty and dented consumer confidence caused by the coronavirus, the market will be able to bounce back in 2021, on the back of the iPhone 12 super cycle, and the migration to 5G globally.

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Strategy Analytics: Smartphone Replacement Cycle Will Shorten to 33 Months in Western Europe by 2025

According to the latest research from Strategy Analytics, the average smartphone replacement cycle in Western Europe will shorten from 40 months in 2020 to 33 months by 2025. Improving economic conditions after the Covid pandemic and cheaper 5G models will encourage European consumers to upgrade their old smartphones more often.

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5G as a ‘Silver Bullet’ for Smartphones will Necessitate Refreshed Vendor Strategies to Arrest Declining Market Growth, ABI Research Says

Despite the smartphone market’s slowing growth due to saturating addressable markets, ballooning Average Selling Prices (ASPs), prevailing consumer price fatigue, and lengthening replacement cycles, all is not lost. In fact, the market will witness a 4.1 percent rise in shipments in 2019, growing to just under 1.6 billion for the year, according to ABI Research.

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Average Upgrade Cycle for U.S. Smartphones is 32 Months, NPD Group Finds

The average U.S. smartphone upgrade cycle is 32 months, up from 25 months one year prior (2H 2017 vs. 2H 2016), according to the latest Mobile Connectivity Report from NPD Connected Intelligence. Over the same time period, the percentage of smartphone users holding on to their smartphones for over three years has increased from 18 percent in the second half of 2016 to 22 percent in the second half of 2017.

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China Slump Drags Down Global Smartphone Shipments By 2.9 Percent YoY in 1Q 2018, IDC Says

Smartphone vendors shipped a total of 334.3 million units during the first quarter of 2018 (1Q18), resulting in a 2.9 percent decline when compared to the 344.4 million units shipped in the first quarter of 2017 according to preliminary data from the International Data Corp.’s (IDC) Worldwide Quarterly Mobile Phone Tracker.

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