CMOs — Industry Insights, Data, and Solutions For Business Leaders

Gartner Predictions for CMOs Show AI, Social Toxicity, and Data Privacy Forge the Future of Marketing

As marketers face increased scrutiny over their operations, Gartner, Inc. has revealed its top five predictions that marketing leaders must incorporate in their strategies in 2023 and beyond to drive results and regain the confidence of business leaders.

Staff ReportsJanuary 2, 2023CMOs, marketing, AI, data privacy

Gartner Identifies Top Trends to Impact CMOs in 2023

With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. “In order to meet the enterprise mandate of driving growth amid continued disruption, CMOs must act decisively to prioritize their investments and their strategy for the year ahead,” says Ewan McIntyre, chief of research in the Gartner Marketing practice.

Most PopularStaff ReportsDecember 6, 2022CMOs, Growth Opportunities, Market disruptions

73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021, Shows Gartner Survey

73% of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, shows a new survey by Gartner. 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.