Posts tagged Millennials
80% of B2B Sales Interactions Between Suppliers and Buyers Will Occur in Digital Channels by 2025, Says Gartner

Over the next five years, an exponential rise in digital interactions between buyers and suppliers will break traditional sales models, according to Gartner, Inc. In fact, Gartner’s research shows that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.

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Gartner: Gen Zers' CIOs Will Help Accelerate Digital Business Transformation If CIOs Adapt Their Leadership Approach

Generation Z (Gen Zers) are often perceived and managed wrongly by CIOs, and led as if they were Millennials, according to Gartner Inc. That's because the behavioral traits and beliefs of Gen Zers are closer to those of Baby Boomers and Generation X (Gen Xers) than Millennials. Indeed, if heard and understood properly, Gen Zers will help accelerate digital business transformation, even more than Millennials, the analysts say.

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