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COVID-19 Significantly Impacted 41% of Key Customers’ Spending with B2B Sales Organizations, Says Gartner

41% of key customers (also known as key accounts) indicated that the economic implications of COVID-19 significantly impacted their spend with B2B sales organizations, according to Gartner, Inc. A Gartner survey revealed that while some key customers increased spending with B2B sales organizations, only 18% indicated a spending increase of more than 10% since January 2020.

Most PopularMelissa FisherMarch 26, 2021B2B sales, Key accounts, CSOs, Key Account Manager, Digital Operations