According to the latest research from Strategy Analytics, the average smartphone replacement cycle in Western Europe will shorten from 40 months in 2020 to 33 months by 2025. Improving economic conditions after the Covid pandemic and cheaper 5G models will encourage European consumers to upgrade their old smartphones more often.
Read MoreThe average U.S. smartphone upgrade cycle is 32 months, up from 25 months one year prior (2H 2017 vs. 2H 2016), according to the latest Mobile Connectivity Report from NPD Connected Intelligence. Over the same time period, the percentage of smartphone users holding on to their smartphones for over three years has increased from 18 percent in the second half of 2016 to 22 percent in the second half of 2017.
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