While the market for digital video entertainment has never been more vibrant, the factors that created opportunities have also seeded the challenges faced by the sector today, says Serhad Doken, chief technology officer for Adeia in a podcast interview for journalists.
Read MoreWhile the shifting business landscape in 2023 is unlikely to dampen consumer demand for new content and services, heightened price sensitivity will drive higher churn levels across broadband network operators and over-the-top (OTT) service providers.
Players that embrace open, robust and intelligent customer premises equipment (CPE) while partnering with best-in-class product and service innovators stand the best chance of weathering an economically uncertain 2023, says Leopold Diouf, Senior Vice President of the Product Division, VANTIVA in a podcast interview for journalists ahead of CES 2023.
With the prospects of an uncertain economy looming, the pay-TV and streaming services market is rapidly adjusting to new content consumption behaviors that will challenge the ability of service providers to meet strategic business objectives. Rising churn is contributing to downward pressure on average revenue per user (ARPU) as subscribers more critically assess what services they will keep over the months and years to come.
"It is in this context that Bandai Namco, the undisputed global leader in anime production, decided to make important changes to its content library platform by implementing the Personalized Content Discovery (PCD) solution from TiVo," says Jon Heim, Senior Director of Product Management, TiVo.
Read MoreQoE video analytics is growing into an arms race to build third party tools, which allow all pay TV players and many free to air broadcasters, to behave more like Netflix, Amazon and Hulu, according to a new Rethink Research report.
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