Posts in Editor's Pick
New MC-IF Guidelines and Best Practices for Implementing VVC in Streaming and Broadcasting Environments Presented at Mile High Video 2024 — Media Coding Industry Forum

According to Lukasz Litwic, Research Leader at Ericsson, Versatile Video Coding (VVC) offers broadcasters and streaming service providers new options for delivering high-quality digital entertainment experiences. VVC also provides a future-proof strategy for dealing with the constantly-evolving technological landscape. Litwic will unveil guidelines and best practices for implementing VVC for Next-Gen Video Experiences at the Mile High Video conference in Denver

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2024 Poised to be a Breakout Year for Versatile Video Coding -- Justin Ridge, MC-IF

As demand for high-quality video continues to rise rapidly with the popularity of streaming services, social media video, and user-generated content, analysts at Verified Market Research project that the market for video encoding technology will reach $3.1 billion by the end of the decade, growing at a steady CAGR of 5.31%.

It is in this context that Versatile Video Coding (VVC) — a video codec that offers improved efficiency and applicability for a wide range of applications — provides significant business and economic implications for many sectors of the economy that depend on high-quality video experiences.

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Editor's PickStaff Reports
Cloud-Native Security Strategies are Key to Managing High-Performance Enterprise Infrastructures – Sean Flynn, Akamai

While most large enterprise technology leaders have reconciled themselves to running complex hybrid enterprise infrastructures made up of on-prem and cloud-based resources for the foreseeable future, their risk-management posture should be firmly rooted in cloud-native security principles. So says Sean Flynn, Director of Security Technology and Strategy at Akamai, in a recent podcast interview with BizTechReports. 

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Editor's PickStaff Reports
The Right High Dynamic Range Strategies Can Open Doors to Cost-Effective Competitive Differentiation Among Video Streaming Providers

The highly competitive streaming video landscape is prompting executives in the over-the-top (OTT) video streaming market to explore features and capabilities that drive customer retention and greater audience engagement. High Dynamic Range (HDR) is a technology that falls into this category of emerging solutions as it gains more attention from consumers and the industry, according to Nick Mitchell, Media Solutions Consultant for InterDigital, in an interview for journalists.

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Change-Bitrate-on-the-Fly Technology Supports Intelligence, Surveillance and Reconnaissance Across Complex Wireless Environments

The ability to ensure high-quality images, regardless of network conditions in a theatre of operations, has emerged as a critical success factor for Intelligence, Surveillance and Reconnaissance (ISR) activities that depend on video-based intelligence to establish situational awareness and support effective decision-making. This is because missions are rarely executed in controlled laboratory environments. Quite the opposite, says Mark Rushton, global defence and security lead at VITEC, a leader in the Intelligence, Surveillance, Target Acquisition and Reconnaissance (ISTAR) technology community.

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Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As pay-TV and over-the-top (OTT) streaming service providers fight to retain customers through a challenging economic cycle, effective content navigation strategies have emerged as the key to improving audience engagement to prevent subscriber churn, according to Dr. Mark Kokes, chief licensing officer for media at Adeia in an interview for journalists.

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Ecosystem-wide Integration, Collaboration and Optimization Offers Key to Accelerating the Path to XR Experience Adoption

If extended reality (XR) offerings – including virtual reality (VR), augmented reality (VR) and mixed reality (MR) – are to realize their full market potential, the organizations participating in this complex sector would benefit to double down on efforts to establish industry-wide open technical specifications and business conventions to integrate operations across the entire ecosystem.

As it stands today, the outlook for this market is already bright. According to new research by global technology intelligence firm ABI Research, nearly 40 million AR smart glasses will ship by 2027. The total augmented and mixed reality market will surpass $220 billion in the same year.

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Increasingly Complex and Heterogeneous Enterprise Infrastructures Drive Demand for SASE and SSE – Yuval Yatskan, Cisco

Cloud migration and on-prem modernization initiatives have fundamentally changed how enterprise IT and security teams assess threats and manage risks to protect mission-critical assets. As a result, organizations across industries and geographies are expressing growing interest in the role that Secure Access Service Edge (SASE) and Security Service Edge (SSE) technologies play in managing risks associated with today’s complex hybrid, multi-cloud infrastructures.

So says Yuval Yatskan, Cisco’s senior director of solutions and product marketing for SSE, SASE, Cloud and Network Security, in a podcast interview for journalists.

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Successful Application and Data Modernization Initiatives in Heterogeneous Enterprise Environments will Hinge on Embracing Cloud Operating Models

If organizations are to achieve sustained success in their technology modernization initiatives, senior leaders should stop thinking of "cloud" as a "place" to send their workloads. According to Thoughtworks North America executives Ajay Chankramat (Head of Platform Engineering) and Wesley Reisz (Technical Principal), business and technology leaders ought to instead embrace the notion that "cloud" is a platform-based "operating model" that will lay the foundation for enterprise-wide systems integration, agility and resilience.

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Resilience Imperatives Prompt New Enterprise Strategies for Optimizing Off-Shore, Near-Shore and Re-Shored Value Chains -- Eric Rutter, Mavsotech

The global entertainment technology community is redefining how it develops, organizes and deploys value chains to ensure long-term viability in today's increasingly volatile and complex digital economy. As a result, executives are placing more importance on consistency and resiliency, de-emphasizing their singular reliance on lean-and-mean just-in-time strategies, according to Eric Rutter, founder and CEO of Mavsotech, a technology consulting company based in Philadelphia, PA, in a podcast interview for journalists.

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Vision-based Interfaces Poised to Redefine Digital Experiences for Consumers by End of Decade

Vision-based interface (VBI) technologies are poised to become the next breakthrough in elevating the consumer experience across a wide range of connected devices, according to Serhad Doken, chief technology officer with San Jose-based Adeia, which invents, develops and licenses fundamental innovations that shape how people explore and experience digital entertainment.  


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IP Video and Emerging Technologies — Including AI — Are Poised to Transform Broadcast Operations Around the World

Rising competition from OTT streaming service providers, rapidly changing consumer expectations, and the introduction of disruptive emerging technologies are converging to transform the broadcast sector. Consequently, leaders in the industry are accelerating efforts to modernize investments in production and information technology to support new workflows and operations that will enhance their market positions, according to Eric Deniau, senior vice president of research and development at VITEC, in a podcast interview for journalists.

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Streaming Service Providers Explore Options for Optimizing the Delivery of SDR and HDR Content for Live and On-Demand Applications

Demand for high-dynamic range (HDR) content continues to rise, and streaming service providers are wrestling with how best to manage the transition from a predominantly SDR environment. According to Alan Stein, vice president of InterDigital, leaders in the OTT community are exploring ways to integrate and optimize SDR and HDR operations to simultaneously deliver live and on-demand content effectively and economically rationally.

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Creativity Will Separate Leaders from Laggards as Demand for SaaS Plateaus in 2023 -- Greg Latson

Buoyed by the COVID-induced shelter-in-place workforce, the software as a service (SaaS) market has enjoyed a surge in demand over the past two years. However, despite the fact that global enterprise spending on SaaS grew from $146 billion in 2021 to reach a projected $195 billion by 2023, there is no shortage of providers competing for a piece of that pie, according to marketing enthusiast -- and SaaS marketing guide -- Greg Latson.

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NAB 2023: Ecosystem Optimization and Consumer Education Will Drive High Dynamic Range Adoption Through 2023

"HDR is on track to achieve a critical mass of market penetration over the next few years as technical standards mature and key players throughout the content creation, capture, distribution and consumption ecosystem optimize and integrate their go-to-market processes," says Rick Dumont, Head of Business Development for HDR and Wireless at Philips, in a podcast interview for journalists.

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Emergent Function Analysis May Help Understand Unpredictable AI Behavior -- Ted Shelton, Bain & Company

What actually happened could not have been scripted better in Hollywood. As part of an experiment, a cloud-based AI chatbot was tasked to access an online resource protected by a CAPTCHA gateway -- which, of course, is specifically designed to keep robots out. To solve the puzzle, the AI engaged a human through a virtual assistant service, who is tricked into getting the chatbot through the gateway. 

How?

The chatbot lies.

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Internet of Things Poised to Transform Multi-Dwelling Unit Industry -- VANTIVA's Reza Raji

As Internet of Things (IoT) technologies continue to mature at an ever accelerating rate, the property management industry is uniquely positioned to take the integration of consumers' physical and digital lives to the next level, says Reza Raji, senior vice president of IoT at VANTIVA -- formerly known as Technicolor -- in a podcast interview for journalists.

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