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70% of Customer Service and Support Employees Want to Continue Working from Home After the Pandemic Ends, Gartner Survey Finds

Employees who traditionally did not have many opportunities to WFH are now used to it, like it, and wish to continue in some capacity once the pandemic is over. This is in line with most service leaders who believe WFH is here to stay post-pandemic. 81% of service leaders believe between 30-80% of their workforce will primarily be working from home two years from now.

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50% of Brands Will Have Failed to Unify Customer Engagement Channels by 2022, Finds Gartner

Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. To remedy this, research shows that organizations should deliver frictionless experiences to create more connected experiences for customers to further drive e-commerce.

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95% of CMOs Believe Their Company Should Take the Lead in Solving Key Societal and Cultural Issues, Says Gartner

Gartner found that 44% of consumers report that their highest expectations of companies is for them to ensure their own policies and practices align with a cause, but only 37% of CMOs report taking that action. 24% of consumers say one of brands’ top two priorities should be donating money to cause, yet 46% of CMOs report donations as a top action taken.

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The 5G Economy will Spur Massive GDP and Job Growth Across the US, Shows New BCG Findings

5G networks could create 4.5 million jobs in the US and add $1.5 trillion to the GDP, according to a new report from Boston Consulting Group (BCG), commissioned by CTIA. BCG’s analysis shows that 5G will contribute to employment growth by enabling innovation that will transform all sectors of America’s economy across cities and communities of all sizes.

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AI-based Platforms Transform the Global Water Sector, Finds Frost & Sullivan

Smart sensors with advanced artificial intelligence (AI)- and machine learning (ML)-based data analytics platforms are on the rise in the global water sector as they require minimal maintenance or human interference. The pandemic has further highlighted the sector’s technological need following disruptions and a labor shortage during lockdowns.

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Worldwide IT Spending to Grow 6.2% in 2021, Forecasts Gartner

Worldwide IT spending is projected to total $3.9 trillion in 2021, an increase of 6.2% from 2020, according to the latest forecast by Gartner, Inc. Worldwide IT spending declined 3.2% in 2020 as CIOs prioritized spending on technology and services that were deemed “mission-critical” during the initial stages of the pandemic.

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Supply Chain Decarbonization Offers Game-Changing Opportunity to Fight Climate Change

New research by the World Economic Forum and BCG shows that it’s possible to decarbonize major global supply chains with readily available technologies at low end-to-end costs. The commitment to tackling climate change is accelerating in all sectors of society, with net-zero pledges from companies, cities, and states doubling in the past year.

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Cloud-based Email and Web Security Solutions to Propel the APAC Secure Content Management Market by 2024

Frost & Sullivan finds the SCM market is expected to reach $2.2 billion in total web and email security revenues by 2024. Cloud-based deployments are projected to lead growth as more enterprises move their emails to the cloud and rely on the internet, including remote working, especially during COVID-19.

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Global Spending on Wearable Devices to Total $81.5 Billion in 2021, Finds Gartner

Worldwide end-user spending on wearable devices will total $81.5 billion in 2021, an 18.1% increase from $69 billion in 2020, according to the latest forecast from Gartner, Inc. The rise in remote work and increased interest in health monitoring during the COVID-19 pandemic was a significant factor driving market growth.

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73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021, Shows Gartner Survey

73% of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, shows a new survey by Gartner. 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.

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Four Capabilities for Chief Supply Chain Officers to Compete with Industry Disruptors, Identifies Gartner

Nontraditional competitors – especially digital giants, such as Amazon and Alibaba, as well as startups – are reshaping industries through disruptive innovation, the ability to uncover and address unknown customer needs and very agile supply chains.,

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Five Digital Competencies Finance Teams Will Need to Reach Their Goals in 2021, Identifies Gartner

CFOs will fail to realize the full value of new technology investments unless their staff are equipped with five key digital competencies which are most crucial for delivering high business impact, according to Gartner, Inc.

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A Low-Effort, Digital Buying Experience is the Key to Revenue Growth for B2B Sales Organizations, Says Gartner

Mapping the new customer experience to understand how buyers are using digital and human channels, often simultaneously, will unlock growth for B2B sales organizations in the next three years. According to Gartner, the key to accelerating that growth is a low-effort, digital buying experience that boosts customer confidence.

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In-Vehicle Payments Will Total $1 Billion by 2023, Predicts Gartner

“Car drivers can currently make in-vehicle payments by using applications such as Alexa, Xevo Market or the Banma platform to purchase fuel, food, or pay for parking,” said Mike Ramsey, research vice president at Gartner. “The types of services available will continue to increase as automakers, merchant brands and services, and software suppliers’ partnerships proliferate.”

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Four Ways Account-Based Marketing Can Improve B2B Personalization Execution at Scale, Identifies Gartner

79% of marketers believe the best way to engage B2B buyers is to deliver personally relevant communications. This level of personalization requires more from marketers - more customer insights, content, and resources. However, this is a luxury many B2B marketers can’t afford right now.

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Four Core Competencies Marketing Leaders Must Prioritize to Survive and Thrive in 2021, Says Gartner

To be more agile and adaptive in the year ahead, marketing leaders must prioritize four core competencies with a renewed focus that accounts for the unprecedented changes of 2020. Customer understanding, adaptive planning, data-driven decision making and strategic cost optimization are the core competencies that will help marketing to survive and thrive in 2021.

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